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Years of Experience
Facebook Ads for Ecommerce
Our team has helped thousands of entrepreneurs and worked with hundreds of businesses - across 20 countries and in many languages.
Who we are!
HO Digital is a Marketing agency that helps ecommerce stores make more profits from their Facebook & Instagram Ad accounts. We do this by having a fully Meta certified team of ecommerce marketing experts that grow your account based on best practices and experience.
We’ve packaged high expertise, great customer service and Facebook Ads-specific optimizations into an all-inclusive monthly fee so that ecommerce stores can scale efficiently. In this guide, you’ll find a full overview of how we do this.
We're a dedicated PPC partner for growth.
We take care of everything related to your Meta account
You will have a Meta certified account manager, a project manager, a product feed specialist, a designer, and a conversion tracking expert working on your account. We take care of all parts of managing your Business Manager Account and Ad Campaigns so you can focus on your store. A Slack channel will be made for you where you’ll receive constant updates and easily communicate with us.
Ecommerce only
Our team only works with ecommerce. Campaigns for ecommerce is a special beast, different from all other verticals. We’re constantly inside hundreds of Facebook Ads accounts and Shopify dashboards so we know what works across all stores. Because of this, we’re seeing the good, the bad, and the ugly in ecommerce. We use these constant insights and learnings to build better strategies to grow your store in an ever changing climate.
Fully Meta certified
We’re a Meta Partner agency and every Account Manager is 100% Meta certified. We live and breathe Ad Campaigns for ecommerce, so you know you’ve got the best team for your store.
Worldwide
With an expert team of ecommerce marketers situated all over the world, we’re able to remain cost-effective as we’re not limited by a single time zone or physical office spaces. Your account manager will always have cross-over working hours with your own hours so we’re always within reach when you need us!
Our Service
We build, optimize and scale Facebook & Instagram Ads strategies for ecommerce stores. This includes Managing your Meta Business Manager account, Managing your Ads Campaign, Installing conversion tracking & analytics and Banner designs for display & remarketing campaigns
Who do we work with?
We only work with businesses that are:
- Ecommerce (DTC products).
- Already generating over $20-$40k in sales per month (all the way up to $1m per month).
- Have demonstrated a clear need for their products.
- Able to invest at least $2.5k into marketing (not including ad spend).
Looking for an expert team to scale for them (this service is not a mentorship service or a course).
Our sales and budget minimum ensures we partner with stores that have demonstrated that they've found a clear product-to-market fit, have viable product economics, and are able to invest in long-term growth.
If you don't meet this criteria, send us a message on our contact form here. We'll refer you to our recommended resources to speed you along your growth. We'd love to stay in touch and partner with you in the future once we're in a position to best serve you.
What do we actually do?
In a nutshell, we set up your account to build a strong foundation for growth using our tools and expertise. We manage the account regularly and optimize it based on profitability towards more growth and profits for your store. Most importantly, we are continuously learning and testing new strategies to ensure you get the best results from the ads.
Our expert team
You'll get access to expert ecommerce marketers to grow your business including:
Why choose to work with us?
Full done-for-you PPC service:
We take care of everything so you can get your time back and focus on growing your store. We take care of Facebook Ads & Instagram Ads, campaign management (Sales, Leads, Engagement, Awareness), banner designs & feed management.
eCommerce-focused:
We're ecommerce exclusive. This means we have tailored our processes to the specific marketing needs of an online store. By now, our team knows ecommerce like the back of our hands! We're inside dozens of successful stores and know what works and apply this knowledge to give your store the best chance of success.
Affordable fee:
When you're getting your store off the ground, you need to invest all profits back into growth. Our fee is competitive and allows you to make more profits and grow faster. Having a global team allows us to not be weighed down by physical offices which keeps us efficient with time zones.-
Why Advertise On Facebook?
Right now, Facebook (Meta) is arguably the best advertising platform for ecommerce stores and there are 3 reasons for this:
1) Quality:
Facebook has so much high-quality data you can leverage to target your ideal customers.
2) Scale:
With almost 3 billion active monthly users. Meta has the audience for you to scale your ecommerce business.
3) Price:
Facebook advertising is still relatively cheap compared to many other ad platforms allowing you to test and run different ads to find a winner.
More about our service
No long-term contracts:
We have clients who have been with us for years but we also offer a standard monthly agreement with a 30-day notice period for termination. Our agreements have an initial 3 month term and then operate on a monthly basis thereafter. This is perfect for businesses who are just starting out and want to explore what Facebook Ads can bring to their business without the commitment of a 12 month contract that many agencies require.
Profit-driven optimization:
Our goal is to breakeven on your ads ASAP. We use profit driven data to guide us in optimizing all parts of the account. On all our reports and updates, we will be updating you on how we're tracking towards maximum profitability.
Data-focused:
The data never lies and we use it to guide us in all accounts.
Easy & consistent communication:
We communicate with all clients via WhatsApp. This allows for constant updates, communication, and making sure that everyone's in the loop with what's going on with our work.
High-touch account management:
We don't overload our managers with too many clients so your strategist can spend more time growing your account.
What does our service include?
Creating Facebook Ads that Convert for eCommerce
We'll manage your Facebook Ad campaigns by creating, maintaining, and optimizing your account to grow and scale to generate more profits. Our strategies are tailored to your business, using the wealth of knowledge and experience we've gained through working with dozens of other ecommerce stores.
It’s no secret that a big chunk of your success is going to be dependent on your ad creatives. The ad creative you use should be optimized specifically to the platform you’re using for advertising and each platform has different characteristics and parameters to take into consideration.
The main purpose of all these assets is to help you reach more customers and attract their attention, which means utilizing each platform’s features to the fullest extent possible. You want strong images that are going to catch people out in the news feed, a video that showcases your product in action, and compelling copy that will convince them to click.
Creatives that Drive Sales for Online Stores
Our team is constantly collecting and building a list of creative styles for eCommerce that are proven to convert on the Facebook ads platform. This allows us to have one huge database of knowledge that all of our clients can benefit from.
We will show you exactly what content assets you need to create to get started.
Ad Copy Designed for eCommerce
Due to the complex nature of Facebook Advertising, you can’t just place your company name or advert into the ad title and expect stellar results.
The ad copy should be well thought out and written in a way that directly appeals to your target audience, which leads back to our point about knowing exactly who your audience is.
We have a list of effective ad copy formulas that will allow you to build an image for your brand that people will remember and look forward to seeing. These are tested ads our team has used with great success on our own brands and we know this is the winning formula that you will need, too.
We set up your conversion tracking
As part of our onboarding we'll confirm your conversion tracking with our conversion tracking specialist. We'll make sure analytics is set up properly and that conversions are accurately registering.
Onboarding process
The onboarding phase is the initial phase of 1-2 weeks after you start working with us where we get to know your store and build out the strategies we implement to grow your account.
Onboarding questionnaire
When you start with us, you’ll fill out a questionnaire about your store and Facebook Ad account. This questionnaire shows you how to give us the right access as well as asks you a bunch of questions about your business. This process helps us better understand your customers and history and prepares us for creating your unique strategy. We don’t start working on your account until you 100% complete this onboarding questionnaire.
Communication during onboarding
During the onboarding process we’ll have a few calls with you as well as keeping you updated throughout the whole process. We conduct all our communication in a shared slack channel for your business. In this Slack channel we’ll update you regularly with our progress onboarding your account. We’ll also conduct two Zoom calls during your onboarding. The first call will be the kickoff call which allows you to meet your Account Manager. This will happen a few days after you complete your onboarding questionnaire. Your second call will be your strategy call which is towards the end of the onboarding period and allows you to review our strategy before we launch. It’s a great chance to provide some extra feedback before we finalize the campaigns.
How long does onboarding take?
Usually our onboarding process takes 1-2 weeks, depending on the size of the account and strategies required. This starts immediately after you finish the Onboarding Questionnaire. We’ll gain access to your platforms and start our work on planning and building the strategy.
Ongoing optimization
After our onboarding, we move into the growth and optimization phase. Here we’ll be regularly working on your account to increase your sales profitably. We’ll be implementing new strategies on top of ongoing optimizations to generate incremental improvements in performance.
The work we do
Your account manager is a fully Meta certified ecommerce marketing genius. They have tons of experience working with Facebook Ads for ecommerce stores and your account is in safe hands. We have a large arsenal of optimization techniques we use that largely depend on the performance of the account.
Here’s what you can expect (but our work is not limited to these):
Our focus on profitability
We manage all our accounts based on the profitability of your store. We’ll use your profit margin to guide us in all the work we do in the account. With this metric we’ll be able to see exactly what’s performing and what’s not. This allows us to make the incremental changes to grow and improve an account over time.
Ad testing process
We’re constantly testing new ads and ad copy for your store. We have our own internal review process to make sure that we create ads at a very high standard. You’ll also be able to review new ads before we publish them.
Communication
As we work on your account, you’ll have full access to your account manager through Meta Business Manager. We’ll be there to answer any questions on WhatsApp Official Group. We also send through a weekly summary/reports to show you what we’re working on in your account, how the results are going, as well as get any approvals we need from you. We also hold a monthly strategy call to talk through any other aspects of the account.
How we do things
Communication
We keep all our communication in WhatsApp Groups:
This keeps our work streamlined and allows us to spend more time working on your account. It also allows us to easily share conversations and company assets with other team members when we need banners designed, product feeds fixed and conversion tracking set up.
Weekly updates:
We will also send through an update on your account every week. This allows you to get a birds-eye view of the work we're doing.
Meetings:
We will have meetings once-per-month about your account to go over the past month's results and what we are planning for the next month. Every quarter, we have a meeting to deep dive into your analytics so that we can really see the changes and results that our services are influencing. Feel free to always ask questions in the slack channel and we'll respond within one business day. If you have any concerns we can jump on a call when needed. If not, we will keep doing our great work on the backend and we look forward to our next monthly call.
Office hours:
We have a global team. If your Account Manager is in a different time zone then we'll make sure that their work hours cross over with your work hours.
Response times:
We'll respond to your messages within 24 hours.
How long does it take to get results?
Facebook Ads is a little patience game. Generally we tell clients that:
- It takes 1 week to onboard
- In total a week to get a Idea generation, Audience & Creative research and Campaign activation
- 1-2 months to breakeven and get profitable
- 2+ months onwards is optimizing and improving to generate more sales.
How quickly can we implement things?
If you'd like us to add any new strategies, new products, or new ads/campaigns, we can usually create and launch these within 3 business days. It's best to give us as much notice as possible to get this done. Your Account Manager has dedicated time for your account every single week.
Keep improving your business
We'll be gathering a lot of data about your customers and how they interact with your website. There will be times where we may provide feedback for improving your store. Remember that you should continuously be improving your own store and business and not rely on our team to save a failing store. Our work works the best when our clients are constantly improving their store and improving conversion rates. This makes the most of the quality traffic we send through and helps us get better and better results
How we accept payments
We invoice and charge all clients at the start of each monthly billing period. When you start with us you will pay your fee for the coming month with your debit/credit card or bank transfer and then you will be automatically charged on that date of each month from that month onwards.
Start Working with Us
1. Book Your Call
Book a time to meet with us and we’ll walk through how we work and the plan for scaling your store. You can book your call here.
2. Sign Contract
Sign your agreement and we can get started
3. Onboarding!
After signing, we’ll send through our onboarding questionnaire.
This is a form shows you how to give us access to your marketing platforms as well as tell us a bit more about your business. We’ll then get started on the full onboarding process. Sit back, let us take it from here!