Landing pages are crucial for real estate lead generation. They provide a dedicated space to showcase specific properties or services, capture leads through forms, and track campaign performance. Unlike general websites, landing pages are designed with a single, focused objective, making them more effective at converting visitors into potential clients.
How to create Real Estate Landing pages
Creating a landing page is easy, whether you want full control or a quick start.
You can either design from scratch with lot of flexibility in terms of design and functionality on your website with your own CMS like wordpress, it is cost effective and by using plugins and simple customization, you can create a landing page that perfectly matches your brand and marketing goals.
or you can use user friendly platforms like Unbounce, Instapage, or Leadpages. These platforms offer drag-and-drop builders, mobile friendly customizable templates, and A/B testing, and some even have templates specifically for real estate.
A real estate landing page needs to be more than just pretty – it needs to convert visitors into leads. Here’s a breakdown of the must-haves:
Must Have List for Real Estate Landing pages
- High-Quality Visuals
- Strong Call to Action (CTA)
- Lead Capture Form
- Fast Loading Speed
- Mobile Optimization
Here’s a structured outline for your real estate landing page, designed to create a smooth flow of information for potential clients:
Above the Fold (What visitors see first):
- Hero Section: Stunning high-quality image or video showcasing the property/project.
- Compelling Headline: Clearly state the main benefit or value proposition (e.g., “Luxury Living Redefined,” “Your Dream Home Awaits”).
- Brief Overview: A concise paragraph summarizing the project and its key selling points.
- Prominent Call to Action (CTA): “Book a Site Visit” or “Download Brochure” (leads to corresponding forms below).
Scrolling Down:
- Project Highlights: Focus on the most attractive features and benefits. Use bullet points or icons for easy readability. (e.g., “Prime Location,” “World-Class Amenities,” “Sustainable Design”).
- Project Amenities: Detailed description of the amenities offered (e.g., swimming pool, gym, clubhouse, landscaped gardens). Use high-quality images to illustrate each amenity.
- Master/Location/Floor Plan: Clearly display the available floor plans, emphasizing key features and dimensions. Include a prominent link to download detailed floor plans. Showcase the location’s advantages (e.g., proximity to schools, hospitals, transportation). Consider a map integrated here or below.
- Project Picture Gallery: Showcase a variety of professional photos of the property, both interior and exterior, highlighting key features and lifestyle aspects.
- Project Video: If available, embed a high-quality video tour of the property or a promotional video about the project.
- Pricing Plan: Clearly present the pricing options, including different configurations and payment plans. A downloadable price list might be useful.
- Lead Capture Form (Pricing): “Get the Price List” or “Enquire about Pricing” – Form to capture leads interested in pricing details.
- CTA: Book a Site Visit: Prominent button leading to a booking form.
- Lead Capture Form (Site Visit): Collect necessary information for booking a site visit (name, contact details, preferred date/time).
- Brochure Download: Offer a downloadable brochure with comprehensive information about the project.
- Lead Capture Form (Brochure): “Download Brochure” – Capture leads who want more information.
- Location Map: Embed a map showing the project’s location and nearby landmarks.
- Price (Summary): A general price range can be displayed here if you don’t want to disclose specific pricing online.
Footer:
- Disclaimer: Include all necessary disclaimers and legal information.
- Contact Information: Provide contact details for inquiries.
- Social Media Links: Link to your social media profiles.
- WhatsApp Chat Option: Integrate a WhatsApp chat widget for instant communication.
This structure provides a logical flow of information, guiding visitors through the key aspects of the property and encouraging them to take action.