SEO for Ecommerce
Have you spent months building your eCommerce website and are still not seeing any traffic? Maybe it's time to explore the world of eCommerce SEO.
Who we are!
HO Digital is a Marketing agency offers you tailor-made eCommerce services for your website to reach its full potential and drive sales.
As one of the best eCommerce SEO consultants, we focus on reaching an audience that engages and generates visits that convert. Partnering with HO Digital means gaining a dedicated ally committed to your eCommerce SEO success.
We're a dedicated SEO Experts for growth.
We have expertise on all major e-Commerce platforms
We provide services on the most popular hosting platforms to make sure you get the most dependable website solutions. We help our clients with SEO on all the major e-commerce platforms. With our tailored E-commerce SEO services, we can boost your web presence if your website is built on one of the contemporary E-commerce platforms. Some of the most well-liked websites on which we offer our services include Shopify SEO Services, Tailwind, React, Magento SEO services, Laravel, PHP, Next, Bootstrap, WordPress and many more.
Ecommerce only
Our team only works with ecommerce. SEO for ecommerce is a special beast, different from all other verticals. We’re constantly inside hundreds of WordPress & Shopify dashboards so we know what works across all stores. Because of this, we’re seeing the good, the bad, and the ugly in ecommerce. We use these constant insights and learnings to build better strategies to grow your store in an ever changing climate.
Worldwide
With an expert team of ecommerce marketers situated all over the world, we’re able to remain cost-effective as we’re not limited by a single time zone or physical office spaces. Your account manager will always have cross-over working hours with your own hours so we’re always within reach when you need us!
Our Service
At HO Digital, we leave no stone unturned to optimize your eCommerce website to drive those much-needed sales. Our team of tenured eCommerce SEO experts create customized eCommerce SEO website packages for you that align with your business goals. Here's how we do it:
Who do we work with?
We only work with businesses that are:
- Ecommerce (DTC products).
- Already generating over $20-$40k in sales per month (all the way up to $1m per month).
- Have demonstrated a clear need for their products.
- Able to invest at least $2.5k into marketing (not including ad spend).
Looking for an expert team to scale for them (this service is not a mentorship service or a course).
Our sales and budget minimum ensures we partner with stores that have demonstrated that they've found a clear product-to-market fit, have viable product economics, and are able to invest in long-term growth.
If you don't meet this criteria, send us a message on our contact form here. We'll refer you to our recommended resources to speed you along your growth. We'd love to stay in touch and partner with you in the future once we're in a position to best serve you.
What do we actually do?
If you are seeking the best ecommerce SEO services, you are certainly in the right place. HO Digital, an ecommerce SEO agency, helps you get your e-commerce website ranked at number one on Google. We are an ecommerce SEO specialist with extensive experience in working with the best brands and can help you achieve top rankings on Google SERPs. You will get the right professional expertise and assistance to enhance revenues for your site organically.
Our seasoned eCommerce SEO experts know what it takes to optimize your website and provide customized strategies to make your product outshine online.
From SEO for eCommerce product pages to building authoritative backlinks, we leave no stone unturned in achieving exceptional results for your eCommerce business.
What Is the Importance of SEO in Ecommerce?
Optimizing your eCommerce website with eCommerce SEO is crucial for your online visibility, making it easier for customers to find you when they search for products you offer.
Boosting Visibility and Driving Organic Traffic:
- Ecommerce SEO services improve search engine rankings, making your website more visible to your target audience.
- Optimization of website structure, content, and keywords enhances relevance in search queries.
Enhancing User Experience for Higher Conversions:
- Top-performing ecommerce SEO ensures increased website traffic, brand exposure, and conversions.
- SEO for ecommerce websites can unlock business growth potential.
Targeted Traffic for Higher Conversions:
- Strategic ecommerce SEO allows you to connect with your ideal customers.
- SEO for ecommerce targets relevant keywords and optimizes product pages, descriptions, and meta tags.
- Aligns with audience requirements to attract quality traffic and increase ROI.
Building Credibility and Trust:
- Ecommerce SEO techniques Incorporate trust factors to establish credibility.
- Increase customer retention and encourage purchases.
Gaining a Competitive Edge:
- Helps stand out from competitors by conducting thorough keyword research and analyzing competitor strategies.
- Identify niche opportunities, target specific customer segments, and adapt strategies based on industry trends.
Why choose to work with us?
Expertise & Experience:
With extensive experience in eCommerce SEO services, HO Digital houses a team of seasoned professionals who understand the intricacies of SEO for eCommerce websites. Our experts consistently achieve higher search engine rankings, earning us a reputation for exceptional results. Partnering with us ensures top expertise and dedication to support your brand. Our specialists stay updated with the latest trends and algorithm updates, tailoring strategies to drive conversion visits.
Customized Strategies:
We understand the importance of customization in eCommerce SEO services. A one-size-fits-all approach doesn't work when it comes to maximizing any specific business's reach. We dive deep into understanding your brand, target audience, and competitors, crafting a brand-centric strategy tailored to your objectives. Our experts evaluate every aspect of your website, optimizing its structure, content, and keywords. We stay updated with search engine algorithms, implementing cutting-edge techniques to enhance online visibility, drive traffic, and increase conversions. By researching keywords and aligning content with user intent, we get your website higher rankings and more organic traffic.
Transparent Reporting:
Our reporting provides meaningful insights into key metrics that matter to your online business. We track website traffic, keyword rankings, and conversion rates as benchmarks for our eCommerce SEO services. Our detailed reports help you understand how we enhance your website's performance, presented visually with graphs and charts. It allows you to visualize progress and helps us make data-driven decisions for your digital strategy. We also provide regular updates on the progress of our services, fostering open communication and collaboration.
Transparent Reporting:
At HO Digital, we ensure top results by combining our expertise with your industry knowledge to create a robust strategy. In addition, our team collaborates with in-house content and social media teams to enhance your brand's visibility across platforms. You receive ongoing support and guidance, promptly addressing your questions and concerns. Open communication is crucial to our successful partnership, making us a trusted eCommerce SEO company. With HO Digital, you can have a skilled team driving successful results and supporting your eCommerce SEO business.
Competitive Advantage:
In the fiercely competitive eCommerce SEO market, standing out is crucial. At HO Digital, we offer eCommerce SEO services that help you outshine your competitors. Through thorough industry analysis and competitor research, we craft strategies that give you the edge. From SEO for eCommerce product pages to improving user experience, we leave no stone unturned to drive high website traffic. Partnering with us means having a team of eCommerce SEO pioneers by your side. We innovate, explore new strategies, and leverage emerging technologies to deliver exceptional results.
More about our service
No long-term contracts:
We have clients who have been with us for years but we also offer a standard monthly agreement with a 30-day notice period for termination. Our agreements have an initial 3 month term and then operate on a monthly basis thereafter. This is perfect for businesses who are just starting out and want to explore what eCommerce SEO can bring to their business without the commitment of a 12 month contract that many agencies require.
Profit-driven optimization:
Our goal is to breakeven on your websites ASAP. We use profit driven data to guide us in optimizing all parts of the account. On all our reports and updates, we will be updating you on how we're tracking towards maximum profitability.
Data-focused:
The data never lies and we use it to guide us in all accounts.
Easy & consistent communication:
We communicate with all clients via Slack. This allows for constant updates, communication, and making sure that everyone's in the loop with what's going on with our work.
High-touch account management:
We don't overload our managers with too many clients so your strategist can spend more time growing your account.
What does our service include?
Keyword Research for eCommerce SEO
Understanding your audience and their search intent is crucial to run a successful eCommerce website. HO Digital conducts thorough research on your potential customers to understand their requirements.
Some of the crucial questions we ask while doing our keyword research are:
- What are people searching for?
- Who is searching for these terms?
- When are people searching for your product?
- What words do they use?
Our research covers the specific pages on your eCommerce website like
- Category page
- Home page
- Product page
- Articles
- Blogs
Furthermore, our eCommerce keyword research services include:
- Competitor keyword research
- Long-tail keyword exploration
- Localized keyword targeting
- Keyword trend analysis
- Seasonal keyword optimization
- Keyword mapping and strategy development.
On-Page SEO
Our people-first content is carefully curated to target customers searching for your product. AdLift's SEO experts, content writers, designers, and developers put together the best on-page SEO content that is relevant and appealing to your audience.
Our on-page eCommerce SEO services include:
- Website structure optimization
- Content Creation– Written and Infographics
- Image optimization
- URL structure
- Website color scheme
- Meta tags like title, description, etc.
- Keyword incorporation
Utilizing the latest tools and technology, our experts craft content that drives traffic and sales.
Off-Page SEO
Off-page eCommerce SEO includes implementing various techniques directing the right traffic toward your product page. Our experts work at the back end to improve your search visibility and page ranking.
Here's what we do:
- Backlink research
- Link-building
- Keyword research while keeping track of cost per click, reach, difficulty, etc.
- Guest posting
- Social media marketing
- Content marketing
- Paid campaigning
- Performance review via various ecommerce SEO tools.
Local SEO
Studies show that 97% of people search for the best local businesses around them online. At HO Digital, we boost your online presence to ensure your business is visible to your local audiences with careful geo-targeting. Capture untapped customers with our local SEO.
Here's what we do:
- Location-based keyword research and optimization.
- Setting up a google my business account.
- Listing in local business directories.
Technical SEO
If the pages on your eCommerce website are not accessible to search engines, they will not get ranked, no matter how great a product you have or how good your content is. Technical SEO for eCommerce ensures that your website is structured and optimized for crawlers to visit and index. It helps search engines understand your website's content and rank it higher in search results.
Here are the Technical SEO services we offer:
- Website speed and performance optimization
- Mobile-friendliness and responsive design
- XML sitemaps and robots.txt file optimization
- Canonicalization and URL structure
- Schema markup implementation
Onboarding process
The onboarding phase is the initial phase of 1-2 weeks after you start working with us where we get to know your store and build out the strategies we implement to grow your account.
Onboarding questionnaire
When you start with us, you’ll fill out a questionnaire about your store and Google Ad account. This questionnaire shows you how to give us the right access as well as asks you a bunch of questions about your business. This process helps us better understand your customers and history and prepares us for creating your unique strategy. We don’t start working on your account until you 100% complete this onboarding questionnaire.
Communication during onboarding
During the onboarding process we’ll have a few calls with you as well as keeping you updated throughout the whole process. We conduct all our communication in a shared slack channel for your business. In this Slack channel we’ll update you regularly with our progress onboarding your account. We’ll also conduct two Zoom calls during your onboarding. The first call will be the kickoff call which allows you to meet your Account Manager. This will happen a few days after you complete your onboarding questionnaire. Your second call will be your strategy call which is towards the end of the onboarding period and allows you to review our strategy before we launch. It’s a great chance to provide some extra feedback before we finalize the campaigns.
How long does onboarding take?
Usually our onboarding process takes 1-2 weeks, depending on the size of the account and strategies required. This starts immediately after you finish the Onboarding Questionnaire. We’ll gain access to your platforms and start our work on planning and building the strategy.
Ongoing optimization
After our onboarding, we move into the growth and optimization phase. Here we’ll be regularly working on your account to increase your sales profitably. We’ll be implementing new strategies on top of ongoing optimizations to generate incremental improvements in performance.
The work we do
Your account manager is a fully Google certified ecommerce marketing genius. They have tons of experience working with Google Ads for ecommerce stores and your account is in safe hands. We have a large arsenal of optimization techniques we use that largely depend on the performance of the account.
Here’s what you can expect (but our work is not limited to these):
Our focus on profitability
We manage all our accounts based on the profitability of your store. We’ll use your profit margin to guide us in all the work we do in the account. With this metric we’ll be able to see exactly what’s performing and what’s not. This allows us to make the incremental changes to grow and improve an account over time.
Ad testing process
We’re constantly testing new ads and ad copy for your store. We have our own internal review process to make sure that we create ads at a very high standard. You’ll also be able to review new ads before we publish them.
Google Merchant Center management (usually $500/month)
As part of our service, we’ll also manage your Google Merchant Center account. You’ll have a dedicated Product Feed Specialist to check your account daily for disapprovals and errors and to rectify them for you. This is a crucial service for your Shopping campaigns. Leaving disapprovals in your account stop your ads from running and if left for too long will cause your whole account to be suspended. Disapprovals can be very difficult to fix and often require specific knowledge of Google and Merchant Center. We take care of this for you so you can focus on your store and business.
Communication
As we work on your account, you’ll have full access to your account manager in Google Ads Manager. We’ll be there to answer any questions on WhatsApp Official Group. We also send through a weekly summary/reports to show you what we’re working on in your account, how the results are going, as well as get any approvals we need from you. We also hold a monthly strategy call to talk through any other aspects of the account.
How we do things
Communication
We keep all our communication in WhatsApp Groups:
This keeps our work streamlined and allows us to spend more time working on your account. It also allows us to easily share conversations and company assets with other team members when we need banners designed, product feeds fixed and conversion tracking set up.
Weekly updates:
We will also send through an update on your account every week. This allows you to get a birds-eye view of the work we're doing.
Meetings:
We will have meetings once-per-month about your account to go over the past month's results and what we are planning for the next month. Every quarter, we have a meeting to deep dive into your analytics so that we can really see the changes and results that our services are influencing. Feel free to always ask questions in the slack channel and we'll respond within one business day. If you have any concerns we can jump on a call when needed. If not, we will keep doing our great work on the backend and we look forward to our next monthly call.
Office hours:
We have a global team. If your Account Manager is in a different time zone then we'll make sure that their work hours cross over with your work hours.
Response times:
We'll respond to your messages within 24 hours.
How long does it take to get results?
Google Ads is a long-term game. Generally we tell clients that:
- It takes 2 weeks to onboard
- 2 weeks to get an idea of potential
- 1-2 months to breakeven and get profitable
- 2+ months onwards is optimizing and improving to generate more sales.
How quickly can we implement things?
If you'd like us to add any new strategies, new products, or new ads/campaigns, we can usually create and launch these within 3 business days. It's best to give us as much notice as possible to get this done. Your Account Manager has dedicated time for your account every single week.
Keep improving your business
We'll be gathering a lot of data about your customers and how they interact with your website. There will be times where we may provide feedback for improving your store. Remember that you should continuously be improving your own store and business and not rely on our team to save a failing store. Our work works the best when our clients are constantly improving their store and improving conversion rates. This makes the most of the quality traffic we send through and helps us get better and better results
How we accept payments
We invoice and charge all clients at the start of each monthly billing period. When you start with us you will pay your fee for the coming month with your debit/credit card or bank transfer then you will be automatically charged on that date of each month from that month onwards.
Start Working with Us
1. Book Your Call
Book a time to meet with us and we’ll walk through how we work and the plan for scaling your store. You can book your call here.
2. Sign Contract
Sign your agreement and we can get started
3. Onboarding!
After signing, we’ll send through our onboarding questionnaire.
This is a form shows you how to give us access to your marketing platforms as well as tell us a bit more about your business. We’ll then get started on the full onboarding process. Sit back, let us take it from here!